SEO for Online Store

This online store had a great range of products, priced at the luxury end of the market. They had little or no web trafic and needed help to get the site ranking well to boost sales.

We did a complete redeign of the website, making the site much more user friendly and identified relevant search keywords to elevate the site to page 1 of Google.

1. Website Audit and Analysis

   • Conduct a thorough audit of the website to identify technical issues, on-page problems, and areas for improvement.
   • Analysis of current keyword rankings, backlink profile, and user experience.

2. Keyword Research and Strategy

   • Identify relevant keywords and phrases that potential customers use to search for products or services.
   • Develop a keyword strategy, including primary and secondary keywords.

3. Competitor Analysis

   • Analyse competitors’ websites and SEO strategies to understand what’s working in the industry.
   • Identify gaps and opportunities to outperform competitors.

4. On-Page SEO Optimization:

   • Optimize meta tags (title tags, meta descriptions), header tags, and URLs for target keywords.
   • Improve website content for user relevance and keyword optimization.
   • Implement schema markup for rich snippets.

5. Technical SEO

   • Address technical issues such as page speed optimisation, mobile-friendliness, and crawlability.
   • Create an XML sitemap and robots.txt file.
   • Ensure proper site structure and URL optimisation.

6. Content Strategy

   • Develop a content plan that includes blog posts, articles, videos, infographics, and other valuable content.
   • Publish high-quality, informative, and engaging content regularly.
   • Optimise content for both users and search engines.

7. Link Building and Outreach

   • Build high-quality backlinks through ethical methods, such as guest posting, influencer outreach, and content promotion.
   • Monitor and disavow toxic or spammy backlinks.

8. Local SEO

   • Optimise the website for local search by creating a Google My Business listing.
   • Encourage online reviews and citations from local directories.

9. Monitoring and Analytics

   • Set up tools like Google Analytics and Google Search Console to track website performance.
   • Monitor keyword rankings, organic traffic, click-through rates, and conversion rates.

10. Continuous Optimisation

    • Regularly review and adjust SEO strategies based on performance data.
    • Stay updated with search engine algorithm changes and industry trends.
    • A/B test changes to continually improve website performance.

11. Reporting and Communication:

    • Provide regular SEO performance reports to stakeholders.
    • Communicate progress, results, and recommendations for ongoing improvements.
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12. Social Media Integration

    • Integrate social media marketing strategies to complement SEO efforts and drive additional traffic.