Open Mon - Fri 09:00-17:00
Email Call Now! 0121 459 7444

SEO for IT Support Company

Service by Projects SEO Crawler

Transforming this IT Support Company’s sales pipeline, boosting online visibility and customer engagement through strategic SEO Optimisation.

Service 5.1
Port Item 5

Key SEO Results

Port Icon 2

350% Increase in Traffic

Icon 3

Top 3 Ranking for Relevant Keywords

Port Icon 3

300% ROI

The Details

  1. Organic Traffic Surge: Increased organic website traffic by 350% within six months.

  2. Top SERP Rankings: Secured top 3 positions for critical IT-related keywords.

  3. Lead Generation Soars: Generated a 200% increase in qualified leads via the website.

  4. Enhanced CTR: Improved click-through rates (CTR) by 25% through optimized meta tags and descriptions.

  5. ROI Boost: Achieved a 300% return on investment (ROI) through organic search.

  6. Improved User Experience: Reduced website load times, leading to a 15% decrease in bounce rates.

  7. Consistent Content: Implemented a content strategy resulting in a 40% increase in blog engagement.

  8. Mobile Optimisation: Enhanced mobile responsiveness, leading to a 20% increase in mobile traffic.

BG Left

Remarkable SEO Results

This West Midlands based IT Support company had a solid client base, but needed help to grow. The senior team were always busy helping clients and so came to Projects for help. 

We transformed their website, identified relevant search keyphrases and developed a plan to elevate their website to page 1 of Google for their key search words.

The SEO Strategy

  1. Website Audit and Analysis

    • Conduct a thorough audit of the website to identify technical issues, on-page problems, and areas for improvement.
    • Analysis of current keyword rankings, backlink profile, and user experience.
  2. Keyword Research and Strategy

    • Identify relevant keywords and phrases that potential customers use to search for products or services.
    • Develop a keyword strategy, including primary and secondary keywords.
  3. Competitor Analysis

    • Analyse competitors’ websites and SEO strategies to understand what’s working in the industry.
    • Identify gaps and opportunities to outperform competitors.
  4. On-Page SEO Optimization:

    • Optimize meta tags (title tags, meta descriptions), header tags, and URLs for target keywords.
    • Improve website content for user relevance and keyword optimization.
    • Implement schema markup for rich snippets.
  5. Technical SEO

    • Address technical issues such as page speed optimisation, mobile-friendliness, and crawlability.
    • Create an XML sitemap and robots.txt file.
    • Ensure proper site structure and URL optimisation.
  6. Content Strategy

    • Develop a content plan that includes blog posts, articles, videos, infographics, and other valuable content.
    • Publish high-quality, informative, and engaging content regularly.
    • Optimise content for both users and search engines.
  7. Link Building and Outreach

    • Build high-quality backlinks through ethical methods, such as guest posting, influencer outreach, and content promotion.
    • Monitor and disavow toxic or spammy backlinks.
  8. Local SEO

    • Optimise the website for local search by creating a Google My Business listing.
    • Encourage online reviews and citations from local directories.
  9. Monitoring and Analytics

    • Set up tools like Google Analytics and Google Search Console to track website performance.
    • Monitor keyword rankings, organic traffic, click-through rates, and conversion rates.
  10. Continuous Optimisation

    • Regularly review and adjust SEO strategies based on performance data.
    • Stay updated with search engine algorithm changes and industry trends.
    • A/B test changes to continually improve website performance.
  11. Reporting and Communication:

    • Provide regular SEO performance reports to stakeholders.
    • Communicate progress, results, and recommendations for ongoing improvements.
  12. Social Media Integration

    • Integrate social media marketing strategies to complement SEO efforts and drive additional traffic.

I’ve been really pleased with the results SEO campaign, we’re getting a good flow of enquiries through the website. I’m free to run the business, while the Projects team keep the site ranking well. It’s been a great way to spend our marketing budget…

Managing Director, IT Support Company
ClientIT Support Company in the West Midlands
Project Date14 July 2020 - Ongoing